When global icon Rihanna shared a photo of herself breastfeeding, the internet did what it does best — it reacted. But this time, the comment section was flooded with love, empowerment, and celebration. Why? Because when a powerful woman in the limelight embraces normal, natural, nurturing acts like breastfeeding, she challenges stigma and sets a new cultural tone.

Photo taken from Rihanna’s Instagram page.

This is the power of influence.

🎯 As we gear up for World Breastfeeding Week 2025, it’s time we ask:

✅ How can we leverage celebrity and influencer visibility to normalize, support, and sustain breastfeeding?

✅ How can we use platforms like Instagram, YouTube, TikTok, and LinkedIn to promote evidence-based information, inspire young mothers, and create safe digital spaces for breastfeeding discussions?

✅ And most importantly, how do we guard against the other side of the coin — where misinformation, paid promotions, and glamorized bottle-feeding erode decades of breastfeeding advocacy?


🔍The Positives:

  • Influencers like Rihanna, Serena Williams, Ashley Graham, and even local champions inspire millions just by showing that breastfeeding is beautiful, strong, and normal.
  • They bring global visibility to maternal health and infant nutrition issues.
  • They shift conversations, challenge shame, and spark policy awareness — in hospitals, workplaces, and communities.

💣 The Pitfalls:

  • Some influencers promote unsafe practices, formula over breastmilk without medical basis, or misleading advice — often for sponsorships or visibility.
  • Others, without training or evidence, give nutrition advice that can misguide young moms desperate for help.

🎙️ Our Role? As health professionals, nutritionists, policy advocates, and parents — we must:

Collaborate with credible influencers. Partner with those who promote real stories, share expert-led content, and speak truth to motherhood.

Educate influencers on breastfeeding rights, nutrition, workplace policies, and baby-friendly practices.

Flood the algorithm with positive, factual, and relatable breastfeeding content. Every like, comment, and share counts.

Call out misinformation respectfully and provide alternatives backed by science and compassion.


🗣️Let’s make breastfeeding not just accepted, but celebrated — in homes, online, and across the globe. Because when influence is backed by truth, it becomes a powerful tool for change.

👇🏽 How has social media shaped your view on breastfeeding — positively or negatively?

💬 Drop your thoughts in the comments. Let’s talk.

🔁 Like • Share • Follow me [@LilianMumina] for more on maternal health, nutrition, and positive change.

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I’m Lilian Mutanu, Registered Dietician.

Welcome to Mumina Wellness Solutions, my cozy corner of the internet dedicated to all things Nutrition and Health. Here, I invite you to join me on a journey of learning, mindset & Behaviour Change, Healthy Living, creativity and all things shared with a touch of love. Let’s get the best out of this life, cause we ONLY live it once 🔂

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